In March 2012, YouTube superstar conglomerate “Yesterday, Today, Forever” (YTF) kicked off their West Coast tour in Vancouver.
To help promote the event, we connected with the organizers to give away three prize packs, which included tickets to the show and merchandise. The contest attracted over 1200 entries through social media, e-mail, and website discussions.
In addition, we held an exclusive online interview with the group. Hosted on Livestream, we attracted over 900 viewers to the site for the 15 minute interview. We used this opportunity to allow fans to ask the group questions and engage with them on a more personal level. A clip of the interview was featured on MNET America’s documentary on YTF.